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Over years of working with entrepreneurs, I’ve made this observation: Every one of them has internalized what I call the two “entrepreneurial decisions”:
- They’re willing to take total responsibility for their own financial success and security. They expect no one else—an employer, the government, an institution—to do that for them.
- They understand that they won’t get paid until they first create value. They live and work by the notion that they always have to make themselves useful to the consumer.
Add to these two realities, this harsh fact: Even if what an entrepreneur has to offer consumers makes perfect sense in his or her mind, on paper, and in the marketplace, the clincher is that no matter how useful it might be, unless there is a buyer willing to write them a check, what the entrepreneur has to sell is absolutely worthless.
-Dan Sullivan
