But first, using the word misalignment assumes there is such a thing as alignment. You could argue that any group that is not perfectly aligned is misaligned, and I’d say you answered the wrong question correctly. Alignment does not exist as an on-off switch. It is not an either-or. Alignment exists along a continuum, from total misalignment on one side and total alignment on the other. Total alignment is an ideal, not an absolute. Misalignment is evident when the friction caused by people working across purposes becomes great enough that it hinders the organization from achieving its objective. It often occurs whenever people have differing views about the priority of the objective, and they don’t have a structure to resolve the issue where they can talk about But Misalignment is rarely about content. It is almost always about process. Let me explain. First, what do we mean when we talk about content and process? Content is the actual details and decisions facing a group. Process, is everything else that is going on in the background, that influences how we related to the content. Process deals with the problem(s) behind the problem.